8 in 10 C-suite executives say delaying sustainability goals may damage company value

But majority say they are challenged to achieve their progress with low budget.

More than eight in 10 (87%) C-suite executives admitted that delaying or scaling back on green goals could damage their company value, findings from a CXO sustainability report showed.

A vast majority (97%) of top-level executives said customers are more likely to engage with sustainable brands.

But, 85% of these respondents also said that their company leadership is not fully aligned on sustainability-related decisions – the highest percentage out of all the markets surveyed. 

Uncertain economic conditions then mean that they (85%) are challenged with achieving progress on their companies’ green goals whilst operating on lower budgets than before.

“Executives point to the lack of leadership alignment amidst the current macroeconomic environment as the reason for a regression in their organizations’ sustainability efforts; they are under pressure to prioritize driving revenue and optimizing client relationships,” said Sherie Ng, Country Director, Singapore, Google Cloud.

The survey was commissioned by Google Cloud and arranged by Harris Poll. Those who joined the survey are 1,476 top-level executives in 16 markets, including Japan, Singapore, Taiwan, and Thailand.