SECB and JETRO partner to boost MICE ties and trade links

SECB and JETRO will work together to enhance international outreach for MICE events hosted in Singapore.

The Singapore Exhibition and Convention Bureau (SECB) and Japan External Trade Organisation (JETRO) Singapore signed a three-year Memorandum of Cooperation (MoC) aimed at accelerating growth in the business events sector and deepening economic collaboration between Singapore and Japan.

Under the agreement, SECB and JETRO will work together to enhance international outreach for MICE events hosted in Singapore and support greater participation by Japanese companies.

They will also collaborate on raising industry standards through knowledge exchange in areas such as sustainability, productivity, and digital innovation.

JETRO also reaffirmed its ongoing participation in major Singapore-based trade shows, including the Singapore Week of Innovation and Technology, as a key platform for connecting Japanese companies with regional partners.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia