What's inside the mind of a Singaporean CFO during down times?

Here's how he plans to offset negative impact of slowing economy.

Latest finding of the American Express/CFO Research Global Business and Spending show that the optimism level of chief financial officers and other senior executives in Singapore is at a three-year low. Nevertheless, the study also found that greater caution will not necessarily translate into lower spending and investments.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

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240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia