Tsuklio targets dual-income families in Singapore expansion

The Japanese meal subscription platform logged 3,000 pre-registrations before launch.

Japanese food technology company Antway, Inc. is targeting dual-income families in Singapore as it expands its meal subscription business outside Japan for the first time.

“Our primary target is urban households and nuclear families, especially dual-income households who want to put a proper meal on the table without the stress of daily planning and cooking,” founder and CEO Kei Maejima told Singapore Business Review.

Antway, which operates meal subscription platform Tsuklio, entered Singapore in April after setting up a local unit in September 2025 as its base for Southeast Asian expansion.

“Singapore is central to our broader Asia strategy,” Maejima said in an emailed reply to questions.

The company prepares meals in a central kitchen and delivers them once a week, handling procurement and production in-house using the same model as its Japan business.

Tsuklio focuses on Japanese home-style meals for households rather than calorie-controlled or fitness-oriented plans. Its standard subscription includes three dinners a week with four servings per meal.

“The four-serving, three-meal-per-week format is ideal for families of three to four, but the service is positioned as an accessible, everyday solution for anyone seeking nutritious, home-style meals without the daily burden of cooking,” Maejima said.

The company also targets working professionals already familiar with meal subscriptions.

Its Singapore menu rotates more than 100 Japanese, Chinese-inspired, and Western-style dishes drawn from a recipe library of more than 1,000 meals developed in Japan.

The plan costs $211 a week, or about $17 per serving, and subscribers can modify, skip, or cancel orders through their accounts.

Maejima said Tsuklio recorded high customer retention and weekly order rates during test marketing in 2025 and attracted more than 3,000 pre-registrations before its launch.

Government data showed food inflation quickened to 1.8% in May from 1.6% in April as prices of groceries and food services rose faster.

Antway plans to expand its Singapore operations before entering other Southeast Asian markets.

“We view Singapore as our strategic hub for Southeast Asia, and we will use the valuable consumer and operational insights gained here to shape our future international expansion steps,” Maejima said.