Mondelēz launches regional snacks lab and innovation kitchen in SG

It will be backed by over $5m investment.

Mondelēz International, Inc. has inaugurated its regional biscuit and baked snacks lab and innovation kitchen in Singapore. 

The facility will serve as a strategic Centre of Excellence and a pivotal regional hub driving creative advancements and innovations in the biscuits and baked snacks sector. 

With an investment exceeding $5m, the lab expands upon the capabilities of Mondelēz’s existing Singapore Technical Centre, initially established in 2006 and further expanded in 2018 to concentrate on gum and candy innovation.

"At Mondelēz International, we are dedicated to pushing the boundaries of food innovation and product development. Through collaborative efforts, we aim to create a dynamic space where creative ideas can flourish and contribute to the development of new innovative products for our consumers,” said Deepak Iyer, executive vice president and president AMEA at Mondelēz International. 

“This expansion further enhances the capabilities of our Singapore Technical Centre and reaffirms our commitment and contribution to the country, which serves as the headquarters for our Asia Pacific, Middle East and Africa business,” he added.

The lab aims to accelerate Mondelēz’s mission for mindful snacking, developing products that balance portion size and encourage mindful indulgence while exploring flavor innovation and diverse product formats. 

Additionally, the expansion also seeks to enhance existing technical capabilities and upskill talent to drive deeper innovation and operational efficiency.

“The expansion will capitalise on opportunities presented by the rising Asian middle class, and a growing appetite for premium and responsible snacking experiences,” said Chan Ih-Ming, executive vice president of the Singapore Economic Development Board. “Singapore, which is at the heart of Southeast Asia and boasts a vibrant food ecosystem, presents an ideal location for such endeavours.”