US visitors to Singapore slumped 14% in 3Q11

But overall tourism brought in S$6 billion, up 12% from last year.

Excluding Sightseeing & Entertainment expenditure, Indonesia (S$781 million), P R China (S$603 million), Australia (S$296 million), India (S$296 million) and Japan (S$232 million) were Singapore’s top five TR generating markets for Q3 2011, according to Singapore’s Tourism Board.

All top 10 markets registered year-on-year growth in Q3, except USA (-14%) which saw a continuing decline in business traffic. India (+41%) was the top growth market in terms of TR, boosted by a strong increase in business traffic in Q3. Significant TR increases were also registered for Japan (36%), Philippines (34%) and P R China (31%), primarily due to an increase in leisure traffic and shopping expenditure.

Asia’s share of TR continues to grow, as western markets such as USA and UK, affected by poor economic conditions, showed a decline in their respective shares of TR.

QUARTER THREE 2011 PERFORMANCE

International Visitor Arrivals for Q3 stood at close to 3.5 million, representing a 15% year-on-year growth. IVA for July 2011 was the highest ever recorded thus far for any single month. August and September have the highest recorded IVA for the respective months.

JANUARY TO SEPTEMBER 2011 PERFORMANCE

Indonesia (1,925,000), P R China (1,230,000), Malaysia (817,000), Australia (717,000) and India (641,000) were Singapore's top five international visitor-generating markets for the period of January to September 20112. These markets accounted for 54% of total IVA for the period.

P R China (+39%) and the Philippines (+30%) registered the highest percentage growth out of the top 15 markets for the period of January to September 2011.

Gazetted hotel room revenue for Q3 2011 came in at an estimated S$0.7 billion, representing an 18% year-on-year growth.

QUARTER THREE 2011 PERFORMANCE – ACROSS HOTEL TIERS

Average Room Rate stood at S$251 in Q3 2011, a year-on-year increase of 11%. Room rates for all hotel tiers increased, with the Upscale tier posting the highest growth rate at 11%.

Average Occupancy Rate reached 88% in Q3 2011.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia