STB taps marketing agency VMLY&R for the ThreeHouse initiative

Startups working in the ThreeHouse co-working space at the STB office can get assistance.

VMLY&R will support the development and execution of digital transformation strategy roadmaps with key tourism enterprises as part of ThreeHouse, according to a media release from the STB.

ThreeHouse is a co-innovation space where tourism businesses can collaborate, workshop, and test new ideas and solutions, with guidance from STB and other industry experts, scheduled to open in 2021.

Meanwhile, VMLY&R has begun working on ThreeHouse’s transformation initiative in August, bringing in experts to assist the first batch of strategic enterprises or lighthouse accounts.

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