5 factors affecting Singaporeans' selection of employers

Young employees prioritise income the most.

Younger employees in Singapore will select an employer who offers them the best compensation, a joint study by Reeracoen Singapore and Rakuten Insight has revealed.

According to the study, income is the highest priority amongst Gen Zs (43%) and millennials (43%).

Whilst income is still a priority for Gen Xers, the top factor affecting their decision when choosing an employer is work-life balance (46%).

Overall, however, work-life balance remains the top priority for most Singaporeans (42%), closely followed by income (41%).

Most of the respondents who chose work-life balance as their top priority were from industries like “tourism, leisure, hospitality, F&B”, “human resources” and “publishing/ printing/ advertising/ broadcasting."

Other factors affecting their selection of employees are potential career growth (13%), learning opportunities (10%), and the company's public image (4%)

"In Singapore, Gen Zs are rethinking their approach to work, prioritising income over free time. This is in contrast to trends in other markets," said Reeracoen’s Group CEO, Mr Kenji Naito.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia