Singaporeans, here are the world's most attractive employers

Google, KPMG, P&G, IBM and Microsoft are best say your global counterparts.

In the business category, Google wins for the fourth consecutive year, KPMG keeps the second place and Procter & Gamble is now on the third position, based on the preferences of over 144,000 career seekers interviewed by Universum's newly released global talent attraction index: "The World's Most Attractive Employers 2012".

"The Google fever is still hot! Students are attracted by Google´s relaxed and creative work environment, international atmosphere and innovative products. Google offers great benefits and opportunities that are hard for other companies to match," says Petter Nylander, Universum's CEO.

Also in the engineering category, Google takes the first position for the fourth consecutive year and is followed by IBM and Microsoft. "The giants in the software industry are seen as great places for the launch of an engineering or IT career. They offer training, networking and future career possibilities. Moreover, they are global. Generation Y is used to interact with friends and like-minded from all over the world on social networks every day. They have an international perspective and want to have possibilities to go abroad in their working life." Adds Mr. Nylander.

"Studies have shown that companies that only rely on a strong consumer brand to capture talent have twice the cost for talent attraction compared to companies with a strong employer brand. To counter problems in securing an adequate talent pipeline it is necessary to have a talent attraction and employer branding strategy," advised Mr. Nylander.

The World's Most Attractive Employers Index is based on the employer preferences of students from Brazil, Canada,China, France, Germany, India, Italy, Japan, Russia, Spain, U.K., and U.S, and is the only global index of employer attractiveness.

World's Top 10-Business

Google
KPMG
Procter & Gamble
Microsoft
Deloitte
Ernst & Young
PwC
J.P. Morgan
The Coca-Cola Company
Goldman Sachs

World's Top 10-Engineering

Google
IBM
Microsoft
BMW
Intel
General Electric
Siemens
Apple
Sony
Procter & Gamble

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