, Singapore
262 views
Photo from Unsplash

Seven in ten voters see more walkabouts as 2025 polls near: survey

Nearly 57% of respondents are planning to attend at least one election rally.

A new survey by Blackbox Research revealed that 71% of Singaporeans have noticed increased political walkabouts, with the People’s Action Party (PAP) especially active in the East and North regions.

The Opposition, meanwhile, is making its strongest push in the North-East — a familiar battleground — as it sharpens its campaign strategy.

The report also showed growing voter engagement, with nearly 57% of respondents planning to attend at least one election rally. Of those, 47% say they are most likely to turn up at an Opposition event.

This surge in visible activity comes amidst a politically alert electorate. 76% of Singaporeans say they are closely following local politics, up from 69% last year, and interest amongst voters under 30 has jumped to 72%.

Still, the race remains wide open. Three in ten voters remain undecided, with indecision highest amongst younger voters and residents in the North-East and West.

The report, based on a survey of over 1,500 Singaporeans and Permanent Residents, also highlights deeper issues shaping voter sentiment.

Cost of living remains the top concern across all age groups, followed by jobs, salaries, and housing affordability, with anxiety over home prices especially pronounced among voters in their 30s.

In terms of leadership, Prime Minister Lawrence Wong maintains a strong 75% approval rating, whilst Workers’ Party leader Pritam Singh has seen his rating climb to 71%, a 7-point gain from the previous quarter, suggesting tightening competition.

Although voters remain largely positive about Singapore’s direction, with 88% saying the country is on the right track, their heightened political awareness signals a more discerning electorate heading into GE2025.
 

Join Singapore Business Review community
Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.