Singaporeans are 'maximalists' when it comes to using AI in work: study

They use AI multiple times a week and encourage others to use it as well.

Singaporeans are mostly “maximalists” when it comes to using artificial intelligence (AI) in the workforce, according to a study by Salesforce.

Of 1,031 workers surveyed in the Slack Workforce Lab research in August 2024, 25% are maximalists— characterized as using AI multiple times a week, and actively encouraging others to use it.

Maximalists reportedly use AI at work to increase their capacity and get more work done, cloud-based software company Salesforce said.

Almost the same share are “superfans” (23%), who are excited and admire AI advances, but aren’t making the most use of it in their work.

The “underground” (22%) worker followed, described as those who use AI often. Unlike maximalists, however, they are hesitant to share with their colleagues that they are using AI.

The last two distinct AI personas that made up Singapore workers are the “observers” (17%) and “rebels” (13%). Observers are yet to integrate AI in their work, whilst rebels avoid using AI and consider its usage “unfair.”

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia