clickTRUE beefs up online marketing with MediaCliQ

Partnership to offer clients holistic solutions in online performance marketing and web analytics.

clickTRUE Pte Ltd (clickTRUE), a subsidiary of SPH Magazines, and MediaCliQ, a service provider and technology enabler, recently joined forces to offer their clients traffic generating and branding solutions through Search Engine Marketing to the Malaysian market, according to a clickTRUE report.

The partnership leverages on clickTRUE’s proficiency in online performance marketing and conversion optimisation to address the needs of clients such as Nestlé and adidas for a more comprehensive solution in search marketing. MediaCliQ will focus on what it does best: providing innovative consultation in e-business solutions for the web and mobile.

Mr. Ng Thian Ngee, Business Operation Director of MediaCliQ, says: “A holistic strategy is necessary for our clients to achieve the best possible returns on investments online. This collaboration will give our clients a more well-rounded digital solution that will not only meet their needs but ensure that their campaigns’ ROIs are measured.”

To give MediaCliQ’s clients insight into their online campaigns, and help them better understand online customer behaviour so that they can make informed decisions and drive more profit, clickTRUE will also be managing and analysing the metrics of the campaigns.

“’Performance Marketing’ is the buzz word these days,” says Dr. Jackie Lee, CEO of clickTRUE. “At clickTRUE, we believe that such partnerships will allow for a wider scope of expertise to be presented to clients and offer better integrated marketing solutions that will perform and produce results, benefiting all direct clients and agencies involved. As such, we’re pleased to be working with MediaCliQ to help brands under Nestlé such as MILO®, NESCAFÉ®, KIT KAT®, MAGGI®, as well as adidas, one of the world's top sports brands in their performance marketing strategies in Malaysia."