Digital pay-TV provider NDS enables hybrid functionality

This will provide Astro subscribers with access to the best of international and local content, delivered either over DTH, IP or hybrid mechanisms combining both IP and DTH.

NDS’ MediaHighway set-top box software is the enabling technology for the Astro B.yond platform from Astro, Malaysia’s leading cross-media group. The future-proof nature of MediaHighway has enabled Astro to adapt and enhance their solution since deployment in 1999, including the introduction of interactive features and services and the recent launch of their video-on-demand service over IP.

To enable the delivery of the new Astro video-on-demand (VOD) service, NDS progressive download technology has been implemented in both the headend and through MediaHighway STB software. NDS progressive download facilitates the delivery of content over IP, addressing the issues associated with low bandwidth connections for uninterrupted viewing.

Once enough content is delivered to the DVR, playback can commence – allowing for the remainder of the content to be delivered in background mode. For pure DTH boxes, VOD content is delivered via push mechanisms to the DVR ready for consumption.

Join Singapore Business Review community
Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.