G.H.Y Culture & Media units, iQIYI enter joint production deals

The group sees this as an opportunity to expand its entertainment offerings and revenue streams.

G.H.Y Culture & Media Holding subsidiaries, Tianjin Changxin Film & Media and Beijing Changxin Film & Media have separately entered into joint production agreements with Beijing iQIYI Technology.

The parties will jointly produce two short-form dramas titled "Strange Legend of Tang Dynasty and The Ferry Man: 10th anniversary, which have completed filming and are currently in post-production.

The group said it is an opportunity to expand its entertainment offerings and revenue streams.

Additionally, such productions are expected to leverage iQIYI's extensive distribution network and marketing capabilities.

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