Kingsmen Creatives, Black Spade to develop APAC attractions

The developments will initially focus on Macau, the Philippines, Vietnam, and Thailand.

Kingsmen Creatives’ US-based subsidiary Kingsmen Xperience entered into a strategic deal with Black Spade subsidiary, S Experience, to develop location-based branded attractions in Asia Pacific.

Under the agreement, the developments will initially focus on Macau, the Philippines, Vietnam, and Thailand.

Kingsmen has designed and built location-based entertainment attractions, including the ‘Monopoly Dreams’ game space in Hong Kong and Hasbro's first-ever multi-brand carnival in Asia, ‘TOYBOX by Hasbro.’

The company is also preparing to launch its newest walk-through immersive attraction, Squid Game: The Experience, in Seoul, South Korea, later in February 2025, under an exclusive partnership with Netflix.

S Experience is majority-owned by Black Spade Capital Limited. Headquartered in Hong Kong, Black Spade’s portfolio consists of a wide spectrum of cross-border investments as it seeks to add new projects to its investment mix.

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