Sports and music lead event travel choices in APAC, survey finds

The F1 Grand Prix is the standout event that travellers would cross borders to attend.

Asia-Pacific (APAC) travellers named sports and music as the main reasons for event travel, according to Hilton’s research.

“Sports and entertainment tourism is becoming one of the defining travel trends in Asia Pacific, and F1 is leading the charge,” said Ben George, senior vice president & commercial director, Asia Pacific, Hilton.

The survey found that 70% of respondents would cross borders for major sporting events such as the Formula 1 (F1) Grand Prix, whilst 63% said the same about concerts and music festivals.

These trips are often social: more than half (55%) said they prefer to attend with a partner, and nearly half (47%) with friends.

Amongst 18- to 24-year-olds, 60% favour travelling with friends.

When it comes to selecting accommodation, travellers identified the top three considerations as proximity to the event (72%), price (72%), and quality of hospitality (70%).

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia