How should a company come through a social media crisis?

Experts suggest ways to turn negative feedback into positive.

In an online era where everyone seems to be engaged in using social media, whether for personal or business, even the littlest details of a mess can rapidly spread and get out of control.But if a company is prepared, it's a lot easier to save its reputation and come through a crisis.

Singapore Business Review spoke with some chief marketing officers to talk about their respective social media crisis management plans and their thoughts on how to best respond to negative feedback and turn it into a positive.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

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