Best Car comes to town

COMM,a Japanese media company, has launched its first English title. Best Car (Singapore) is Asia’s first Japn’asian Car and Lifestyle Magazine, with motoring content from the heart of the Asian Auto Industry.

First published more than 30 years ago in Japan, Best Car is the No.1 automobile magazine title in Japan, distributing 350,000 copies a month. Packed to the ream with over 200 pages of insider news, views and reviews per issue, it is no wonder that it has to be published biweekly.

By carefully selecting content for the local readers, Singapore’s very own version is published monthly, but our research showed that Singaporeans wanted more: condensing over a third of content was not enough. They wanted Best Car to represent other Asian automakers.

We happily obliged. “We see ourselves as a platform to represent Asia toAsians,” said COMM’s Chairman, Mikio Mori. “We believe there is an opportunity here, to showcase the best of Asia, be it cars, lifestyle, or culture, in the best light. It deserves nothing less.”

So, we have more.

CAR IS LIFESTYLE

Building on the publication’s tagline, we have included music, movies, food, consumer technology, and yes, even fashion sections. What is a car if not an extension of the driver’s personality and a lifestyle statement?

So here we are. A Japn'asian car and lifestyle magazine for both male and female readers. For connoisseurs of Asian goods and services. For drivers of Asian cars. For automotive enthusiasts who always wished Best Car would be published in English. For newly minted drivers who want to know which cars are available; for aficionados who want to know which will soon debut. And aboveall, for those who never saw the difference between “car” and “lifestyle”.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

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240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia