TikTok dominates SG market for cross-border shopping

A quarter of consumers prefer shopping on the platform.

When making cross-border purchases on social media platforms, most consumers in Singapore prefer TikTok (25%), data from Airwallex showed.

Instagram emerged as the second most popular social media channel for cross-border purchases (23%), followed by Facebook (22%), and YouTube (16%).

Most consumers in Singapore buy internationally via social media because of better deals and offers (52%).

Some shop on social media because of personal recommendations (47%), interactive online selling (43%), and quicker purchases by avoiding redirection to the merchant’s website (41%).

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