Why marketers prefer in-app advertising

Eight in 10 markets have an in-app advertising strategy.

As a “mobile-first” market, it’s not surprising that Singaporean advertisers are choosing to adopt an in-app advertising strategy.

Data from PubMatic showed that 88% of marketers in Singapore have an in-app advertising strategy.

In-app advertising has increased returns on investment (ROI) for 84% of marketers.

Markets said in-app advertising has also improved brand awareness (75%) and allowed them to target different sets of consumers (78%).

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