DFI Retail named GNC’s exclusive wholesaler in Singapore, HK, Macau

GNC products will be distributed through DFI’s Guardian stores in Singapore.

DFI Retail Group is expanding its partnership with GNC into Singapore, becoming the health and wellness brand’s exclusive wholesaler, distributor and franchisee across Hong Kong, Macau and Singapore.

Under the multi-year partnership, DFI will oversee GNC’s sales, marketing, distribution and logistics, with products distributed through its Guardian Singapore stores.

The partnership follows a milestone for GNC in Singapore after the Singapore Court of Appeal in May 2026 upheld and enforced GNC’s rights to assume former GNC store leases in full. GNC is now proceeding with the assignment of the relevant leases.

GNC has operated in Singapore since 1997, building its presence through its science-backed products and in-store health and wellness guidance.

DFI’s Guardian, which has more than five decades of experience in Singapore, provides preventive and personalised health and wellness solutions.

The companies said their combined expertise will support a differentiated health and wellness offering for consumers in Singapore.

A NOTE FROM SINGAPORE BUSINESS REVIEW

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia