FairPrice Group and Central Food Retail partner to expand Thai offerings in Singapore

It will enhance the availability of Thai food and snacks in Singapore.

FairPrice Group (FPG) has entered a strategic partnership with Central Food Retail Group (CFG), operator of Tops, Thailand’s largest supermarket chain. 

The new collaboration will enhance the availability of Thai food and snacks in Singapore.

Starting in November, FairPrice supermarkets, including Finest and Xtra, as well as Cheers and FairPrice Xpress convenience stores, will offer a broader selection of Thai food products. The expanded range will also be available on FairPrice’s online platforms.

The memorandum of understanding (MOU) is the first of its kind between FPG and a Thai retailer. It will introduce CFG’s brands, such as MY CHOICE, MY CHOICE THAI, TOPS, and SNACKER, to FairPrice stores. 

In return, FairPrice’s own brands and national consumer brands, like Golden Chef, will be available in CFG’s retail outlets.

"Singapore's appreciation for Thai cuisine is stronger than ever and as Singapore's largest retailer, we're thrilled to elevate that experience,” said Vipul Chawla, Group CEO, FairPrice Group. “With more Singaporeans travelling to Thailand and developing a deeper appreciation for Thailand's rich culinary heritage, the demand for authentic Thai flavours at home is undeniable.”

Stephane Coum, CEO of Central Food Retail, added: “Through this collaboration, we aim to bring the best of Thai products to Singaporean consumers, offering them a taste of our rich culinary heritage.”

“Leveraging FairPrice Group’s strong network, we ensure our products reach a wide audience, seamlessly integrating in-store and online platforms, which is core to our world-class retail strategy,” she added.