POP MART opens new Sentosa flagship with POP BAKERY debut

The two-storey outlet combines designer toy retail with a themed F&B concept.

POP MART has opened a new two-storey store at Resorts World Sentosa (RWS), marking the company’s sixth year of expansion in Singapore and introducing its first POP BAKERY outlet in Southeast Asia.

Located at Villa A in Resorts World Sentosa, the standalone store is positioned within Sentosa’s main resort area, directly opposite Universal Studios Singapore and near the island’s coastal attractions.

The outlet combines a retail space for designer toys with a themed food-and-beverage concept across two floors.

The first floor features POP MART’s core retail offerings, including collectable toys, merchandise, and seasonal collections featuring the company’s well-known characters.

The second floor houses POP BAKERY, a dessert concept that originated from POP LAND, POP MART’s theme park in Beijing, and marks the company’s expansion into themed dining experiences.

The launch is part of a collaboration between POP MART and Resorts World Sentosa to develop new visitor experiences on the island.

For the opening, POP MART introduced Singapore-exclusive products and activities, including a new design combining its Twinkle Twinkle character with the Singapore Merlion.

Artists behind HACIPUPU and CHAKA are also scheduled to appear for fan meet-and-greet and autograph sessions during the opening period.

Twinkle Twinkle, one of POP MART’s popular intellectual properties, is making its first overseas appearance in Singapore through the new store.

The outlet will also host regular character appearances featuring POP MART Friends, allowing visitors to interact with the brand’s characters through future events and activities.

The opening day included a Twinkle Twinkle-themed performance as part of the launch programme.

POP BAKERY was developed under POP LAND and has expanded through more than 30 mobile dessert kiosks in mainland China, as well as a flagship physical store in Aranya.

The Sentosa outlet is the second POP BAKERY store globally. For the Singapore market, POP BAKERY has adapted its menu with local flavours whilst retaining its character-inspired dessert designs.

New items include Twinkle Twinkle Tangy Coconut Mousse, Twinkle Twinkle Sweet Coconut Mousse, Go Around with Twinkle Twinkle Sea Salt & Coconut Flavoured Popsicle, and PUCKY Xiao Long Bao Dessert.