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SBF opens first centre in Middle East

It aims to support Singapore businesses expanding into the Gulf through in-market advisory.

The Singapore Business Federation (SBF) has launched its fifth Singapore Enterprise Centre, and its first in the Middle East, with the opening of SEC@Dubai on 19 November.

The centre, part of the GlobalConnect@SBF initiative with Enterprise Singapore, aims to support Singapore businesses expanding into the Gulf through in-market advisory, networking, and business-matching services.

The centre is launched in partnership with Virtuzone, Olam Global Agri, and HSBC, and will offer programmes, workshops, roundtables, and seminars, with a particular focus on supporting SMEs.

In conjunction with the launch, SBF also held a KSA–UAE Overseas Market Workshop, bringing together 18 delegates from 13 companies across seven sectors for a three-day programme involving policy briefings, enterprise visits, and distribution model discussions.

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