7 out of 10 corporate communications target global market in the next five years

But guess which industry does the most global PR, and its not banking.

It was Manufacturing, which was cited by 27 % of respondents as an area where their PR teams connected globally, followed by ommercial and professional services; media; food / beverage; and tobacco (each cited by 20 percent of respondents or more).

Other findings included:

- Half of the executives surveyed regularly develop relationships with marketing/communications professionals in other countries. About 30 percent interact at least once a month; 20 percent interact three to four times a year.

- Similar percentages said they establish global connections with external clients or customers of their organizations, and with representatives of other organizations.

- The biggest barriers to global communication were culture and language, each cited by more than 40 percent of respondents.

The online survey conducted by the Public Relations Global Network in March to 206 communications professionals at agencies, corporations and non-profits across six continents.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

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240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia