OKI Data Corporation reverts to 'OKI' Brand

OKI Data Corporation believes this move stays true to their corporate philosophy, therefore encouraging brand synergy and alliance.

OKI Data Corporation, an OKI Group company specializing in the printer business and currently marketing itself under the OKI Printing Solutions brand name today announced a transition back to its parent company brand “OKI”, effective June 1, 2011. The move is in accordance with OKI’s mid-term business plan to maximize its corporate values and brand equity through enhanced brand synergy among OKI Group companies.

One of the strategies from the mid-term business plan is a focus on achieving OKI’s corporate philosophy, stating: “The people of OKI, true to the company’s enterprising spirit, are committed to creating superior network solutions and providing excellent information and communications services globally to meet the diversified needs of communities worldwide in the information age.”

All OKI Group companies practice its corporate philosophy, and share the same values, thereby encouraging brand synergy. This unified approach will maximize corporate values through integrated brand communications under the “OKI” brand, bringing about a sense of alliance for the OKI Group worldwide.

“Our Corporate philosophy states the permanent business values of our Group as well as its mission, which are the core elements of management,” says Harushige Sugimoto, President of OKI Data Corporation.
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“Transitioning to the OKI brand will enforce OKI’s brand values, giving us the opportunity to support and deliver a more global approach to our customers and partners and, as an organization, to take a more prominent, leading position in this competitive marketplace. As a member of the OKI Group, we will continue to advance our vision for the future of the printer industry by leveraging OKI’s brand values.”