115 views

UFIT Urban FITness

UFIT commenced operations in March 2008 starting with five sessions a week. As it continues to expand, UFIT now has essentially outdoor fitness Bootcamps lasting one hour, mixing cardio and strength work into a very unique combination.

UFIT's unique use of Flexbands, large rubber bands in three different resistance levels, provides speed, power, core and strength exercises in a systematic way as sessions progress. The system is based on the National Academy of Sports Medicine-developed session plan for optimal training.

To date, UFIT has developed three specialty classes delivered weekly, catering to runners, non-working Mum’s and hard-core fitness enthusiasts whilst continuing to deliver six standard UFIT sessions every week and plans to add more to a total of ten weekly sessions.

Bootcamps UFIT offers Personal Training at a centrally located Orchard Road Gymnasium. Its unique training programmes ensure goals are rapidly met with the added insurance that client’s health and well-being are properly attended to.

UFIT utilises a postural analysis and movement screen coupled with a full medical history questionnaire at the initial consultation. This ensures that trainers are able to remedy existing potential failure mechanisms before they become major injury concerns. In fact, UFIT works closely with a physiotherapy practise providing it with exercise prescription for post-surgery clients as well as referring its clients if remedial work is outside the scope of its standard services.

Because of this, UFIT receives excellent references from clients. Since inception, UFIT membership has increased steadily from just eight to more than 200. UFIT's most valuable forms of marketing have been word-of- mouth where clients tell their colleagues or partners about UFIT, a recently search-engine optimised website has contributed to a wider audience with subsequent membership enquiries and new members signing up, and free listings in some popular local magazines.
Run by Darren Blakeley, with the assistance of Dean Ahmad (Head of Personal Training), Sherlin Foong and Prescille Cernosia, UFIT has recently combined forces with Bangkok Bootcamp and Bootcamp Hong Kong to stage Asia’s Biggest Bootcamp 1 (ABB#1) in Phuket, Thailand (March 5/6). Thirty (30) Bootcampers from the three cities partied and Bootcamped on the beach and on the grass at Indigo Pearl over two great days. After ABB#2 in Koh Samui, ABB#3 is happening again in October at Indigo Pearl.

Join Singapore Business Review community
Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.