BBR Holdings clarifies issue on poor sales of its high-end apartments

BBR clarifies a Business Times article, saying it’s not the only one struggling in property development.

BBR Holdings Ltd referred to a Business Times article entitled “BBR struggles to sell high-end residential apartments” on 1 February 2012 and clarified that in general, all companies involved in property development are affected by the series of measures aimed at curbing demand in the recent two years, and BBR is no exception.

Here’s more from the company statement:

The property at 8 Nassim Hill is located in an exclusive neighbourhood and targets primarily foreign and/or high net worth clients. Its marketing efforts in this regard continues in various markets.

BBR has a 48% equity stake in Tennessee Pte Ltd, an associate company which owns 8 Nassim Hill and accordingly, takes up 48% share of its profits. 8 Nassim Hill has attained Certificate of Statutory Completion in 2010 and all development costs have been recorded.

Besides 8 Nassim Hill, the Group has other on-going property developments, namely Lush on Holland Hill and Bliss@Kovan. Lush on Holland Hill is almost 100% sold and the 140-unit Bliss@Kovan is almost 50% sold after its sales launch in September 2011, with 90 per cent of its buyers being locals.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia