, Singapore
256 views

Check out UNIQLO's 8th store in Singapore at Plaza Singapura

The mall’s new integrated wing formerly known as The Atrium @ Orchard now houses Japan's leading casual wear brand.

According to a release, following the recent success of the ION Orchard store expansion, UNIQLO, Japan’s No. 1 Casual Wear Brand, expands its retail services with new ground at Plaza Singapura, which was opened to public on November 2, 2012.

Spanning a floor area of close to 14,000 square feet, UNIQLO Plaza Singapura is the brand’s 8th store in Singapore.

On the day, UNIQLO’s Plaza Singapura store opened its doors at 10am to a lengthy queue of eager customers. The first 500 customers in queue were given a free UNIQLO tote bag and a specially designed Uniqlo notebook. With every 100 dollars spent in a single receipt in any Uniqlo store, customers are also entitled to a specially designed Uniqlo notebook.

The day’s top selling items include the Easy Leggings Pants, Printed Fleece Full Zip Jacket, Sweat Set and Colour Rib Tank Top for women. For men, top selling items include the Dry Package T Shirt, Printed Fleece Full Zip Jacket and Dry Pique Short Sleeve Polo Shirt.

UNIQLO Plaza Singapura is located at the mall’s new integrated wing, formerly known as The Atrium @ Orchard. Stocking an extensive range of high quality Men’s and Women’s apparels, UNIQLO’s latest store aims to increase accessibility and visibility along Orchard Road.

Being at the north gateway of Orchard Road, the decision to take up the retail space at Plaza Singapura would allow the brand to move beyond the main shopping district to cater to various profile groups.

“The decision to take up the retail space at Plaza Singapura, which draws a different crowd from the main shopping district, is a strategic execution of our expansion strategy as it will be more convenient for UNIQLO customers to visit any one of our three outlets along Orchard Road,” says Mr Satoshi Onoguchi, Managing Director of UNIQLO (Singapore) Pte Ltd and UNIQLO Malaysia Sdn Bhd. 

Click the images to enlarge.

Join Singapore Business Review community
Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.