Meet Singapore's AAA online shoppers

It's mainly middle managers in Singapore vs professionals in HK.

Market Research firm agility has some intersting new insights on Singapore's online shoppers, According to their survey, the majority of Asian E-Commerce Shoppers are Gen AAA (Aspirational, Ambitious, and Affluent) shoppers aged 18-34 years (58%).

There is an approximate equal gender distribution, with 51% females and 49% males. Asian E-Commerce Shoppers occupy a variety of sectors, from Vice President and Director roles in China (25%), Professionals in Hong Kong (23%), and Mid to High level Managers in Singapore (31%) to entrepreneurs in Indonesia (23%). Of the Asian E-Commerce Shoppers who invest, 32% have investments worth more than US$500,000, with some variance by country.

The Top 3 Recommendations for Brands & Online Retailers are:

1. Address the key concerns of your shoppers. An overwhelming majority of respondents indicated thatthey look for factors such as quality, exclusivity, uniqueness, and a brand experience. Given the competitiveness of the online retail landscape, brands may have to consider these as fundamental requirements to fulfil.

2. Implement a mixed-model strategy. Shoppers buy both online and offline, and may research on the net or treat shops as showcases. Brands should consider virtual and real stores as complementary, and implement policies that utilise both to facilitate the shopping experience; e.g. allowing online purchases to be picked up, exchanged or returned in real stores.

3. Reach your target audience efficiently. Shoppers indicate that they pay attention to different channels depending on the purchase category; brands may choose to rely on specialized channels recommended to optimize the effectiveness of their advertising dollar.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

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