Trax and Snooper jointly launch crowd-based store audit solution

It will provide retail analytics to consumer brands from Australia and New Zealand.

Trax and Snooper have formed an alliance to roll out a new store auditing solution powered by image recognition and crowdsourcing, a press release confirmed. Consumer packaged goods (CPG) brands from Australia and New Zealand can leverage Snooper’s crowd-based workforce and Trax’s computer vision platform to collect and analyse retail execution in-store data.

As the COVID-19 pandemic made it difficult for retailers to gain visibility into store conditions, the new solution may aid in optimising on-shelf availability, merchandising, and in-store execution.

“Brands can identify performance gaps and take corrective actions in-store where and when it matters for issues such as out of stocks and compliance”, said Aaron Eccleston, the country manager at Trax for Australia and New Zealand.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia