4 things about omnishoppers that will change the way you think about online shopping

Neither past experience with a brand nor its track record matters.

Omnishoppers are defined as the consumers who transcends channels—and in some cases borders. To better understand their behaviors, Mastercard conducted a survey. Interestingly, it found that omnishopper’s affinity for in-store retailing has checked overall eCommerce growth as a percentage of total retail sales.

The benefits of in-store shopping, according to MasterCard’s most recent survey, are: it’s fast (59%), the customer can get advice (54%), and there is a social experience (53%).

The survey also found that the omnishopper has become smarter and more discerning in behavior and in mapping the path to purchase. Eight out of 10 consumers say they are better shoppers now than they were two years ago.

Here are other interesting findings:

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia