9 in 10 Singaporeans admit to biting loyalty schemes of retailers

Big spenders, loyal shoppers.

According to a survey by Nielsen, the majority of consumers in Singapore (91%) said that they were more likely to shop at retailers that offered loyalty programs (marketing programs that reward members with purchase incentives).

This is well above the global average of 84 percent.

According to two in three consumers in Singapore (61%) loyalty programs were available in the retail stores where they shopped, which is similar to the global average of 59 percent.

The Nielsen survey covered six Southeast Asia markets including Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Within other markets in Southeast Asia, loyalty programs were most prevalent in Thailand and Vietnam, with 69 percent of consumers indicating that loyalty programs were available in the retail stores where they shopped.

Consumers in Vietnam and Thailand were also the most likely in Southeast Asia to be enticed by loyalty programs, with 94 percent and 92 percent respectively indicating they were more likely to shop at a retailer that offers a loyalty program

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia