CapitaLand launches $10m marketing assistance amidst outbreak

It will also implement flexibility to operate shorter store hours for retailers.

CapitaLand has rolled out a $10m marketing assistance programme as part of its aid to retail partners whose operations have been affected by the COVID-19 outbreak, according to a press release.

The programme will be used to support both retailer-driven promotions and mall-wide marketing initiatives. These include complimentary booking of atrium spaces for retailers and free parking for shoppers during lunch or dinner hours.

A series of marketing initiatives under the campaign banner “CapitaLand + You” has also been lined up to boost spending, including cashback promotions and voucher giveaways.

Along with the programme, CapitaLand will also implement flexibility to operate shorter store hours.

From 14 February 2020 until further notice, stores within CapitaLand malls may operate from no later than 11am and shall close no earlier than 8pm. The company said that there will be no change to the malls’ standard operating hours of 10am to 10pm.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia