Chart of the Day: Gen Z prefers physical stores despite being big online spenders

Gen Z view physical stores as more trustworthy than online sales.

This chart by Euromonitor shows that Gen Z will continue to shop in physical stores, despite being the demographic responsible for driving online spending.

Gen Z’s preference for physical stores won’t wither anytime soon, as they view physical stores being more trustworthy than online sales, stating that stores allow them to “see or try” before purchasing an item.

Other key reasons for the group’s continuous participation in experiential buying include being able to see products and trends that would otherwise be missed online, and the advice received from in-store personnel.

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