More than 50% of Singaporeans want more local brands online: report

But, shoppers will only buy from brands with good deals and promotions.

A total of 53% of online shoppers want to see more local brands on e-commerce platforms, Amazon Singapore found.

Despite this interest, a larger majority of 78% said they will only buy from local brands that offer good deals and promotions. Another 66% also said they will shop from brands with the lowest price offering.

“This indicates that while Singaporean shoppers appreciate having more options from local brands, price and value-for-money are still the top considerations, and local brands have to be competitive in their pricing and offers in order to attract online shoppers,” the report read in part.

Moreover, Amazon Singapore found that the majority of online shoppers in Singapore said they plan to purchase items online for themselves during the holiday (68%).

Despite this, 37% of those aged 25-34 years said they plan to purchase items for their parents or partner’s parents, whilst nearly half of those aged 35-54 years plan to purchase items for their children (48%).

“This indicates that there is an opportunity for retailers with a target audience aged 25 and above to appeal to online shoppers looking to purchase items or gifts for their family and children.”

Follow the link for more news on

Amazon

Singapore Online Shoppers

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia