Seven in 10 consumers are enthusiasts of loyalty programmes

Gen Z and millennials are most likely to avail of these programmes.

Singaporean consumers are highly interested in loyalty programmes, with 70% of them being enthusiasts of these promos when buying products.

In the APAC region, 72% of consumers are loyalty programmes enthusiasts, with Australia having the highest percentage of 79%.

In Indonesia and Singapore, a higher proportion of Gen Z and Millennials are loyalty programmes enthusiasts.

Singaporean consumers were asked if they agreed with these statements:

I am more loyal to brands that I am a loyalty member of.
I spend more money with brands, when I am a member of their loyalty program.
I subscribe to loyalty programs each time I’m given the opportunity

“Profiles data for Singapore is nationally representative of all adults (18 years or older), weighted by age, gender, and ethnicity, and reflect the latest Singapore Department of Statistics (DOS) estimates,” said YouGov.

Follow the link for more news on

YouGov

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia