Three in four Singapore consumers have less trust in companies now than in 2023

61% feel companies are reckless with customer data.

About 74% of Singapore consumers trust companies less than a year ago, driven by skepticism over how organizations handle sensitive information, Salesforce reported.

Based on its survey, Salesforce found that 61% feel companies are reckless with customer data.

Beyond trust, 75% of Singapore consumers also want seamless interactions from companies across all departments, and 71% prefer fewer touchpoints to complete tasks.

Meanwhile, poor customer service stops over half of consumers from making repeat purchases, whilst 48% say they are discouraged by inconveniences like clunky purchase or return processes.

Younger generations see AI as a solution, with millennials (53%) and Gen Zers (47%) more willing than baby boomers (36%) to use AI agents for personalized content.

Millennials, in particular, hold higher expectations, with 37% saying AI raises customer experience standards, highlighting opportunities for businesses to address service issues through AI.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia