This startup promises cheaper voice and data services abroad while retaining your number

It’s a SIM sticker that is less than 0.5mm thick.

As a frequent traveller, Erik Ramussen needed a convenient and affordable method to communicate with global colleagues and clients. He finds buying local SIM cards in every country was not ideal given the high costs and the hassle of existing roaming solutions in the market. Erik was the CFO of Dangaard Telecom in Denmark, which was acquired by BrightPoint Wireless, and is therefore familiar with the telecommunications business. He saw an opportunity to relieve the pain points of frequent flyers who were paying high bills to stay connected and Interfone was founded in 2013. It now has a dedicated team of 10 employees. The shareholders include one Australian and two Danish investors.

As of now, the product is already being used by large MNCs to cut down on corporate travel expenses. Interfone launched its offerings to reach out to end consumers in Singapore, Australia and New Zealand.

Interfone provides a SIM sticker that is less than 0.5mm thick and is attached to the back of a local operator SIM Card in a one-time application. It promises travellers high quality and cost-effective voice and data services while retaining their number, without ever having to buy a local SIM card at their destination.
Data roaming is available in almost 100 countries.

Currently, Interfone is running a crowdfunding campaign until mid September to reach out to early adopters in over 50 countries.

The founder

Eric, 50, is a data-driven professional who has held management positions within the toy manufacturer LEGO Group. He is also a seasoned operations and finance executive with over 25 years of experience in Europe and Asia Pacific. He has experience in the telecommunication industry from Dangaard Telecom, Europe’s largest value-adding distributor. During his time with Mayday Invest, a private equity company, Erik has assisted a number of companies building their platform for future growth including raising the funding to execute the growth plans. Erik is based in Singapore with his wife, while his two children are studying in universities back in Denmark.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia