StarHub bares 5-year DARE+ growth strategy

Under the programme, the company targets to deliver cost savings of $280 million.

StarHub has bared its five-year transformation and growth strategy called “DARE +,” in their bid to turn into a “company that connects digital lives for customers.”

DARE+ came after the conclusion of DARE 1.0 strategy in October 2021 which delivered over $270 million in cost savings, and 15% reduction in the telco’s operating expenditure levels.

Under the new strategic programme, StarHub targets $280 million in cost savings and $220 million in gross profit growth cumulatively between FY2022 and FY2026.

StarHub said DARE+ will also move the company from “quad play to ‘Infinity Play’.”

“StarHub will drive consumption through all-encompassing super-app platforms for customers, with the aim to offer as many services as possible on a self-serve, zero-touch basis, while achieving rapid speed-to-market and minimising cost and capital expenditure,” the company said.

Under DARE+, the company will continue to mesh its continuum of products and services into all-in-one offerings for its consumers.

The company said it also plans to strengthen their presence in cyber security and regional ICT by making further acquisitions.

StarHub recently proposed to acquire MyRepublic Broadband and HKBN JOS in Singapore, and HKBN JOS in Malaysia.

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