THINKING ALOUD
The Hyundai that South Koreans can’t buy – and what it can teach the car industry
The Elexio, launching in Singapore on Sep 10, shows how legacy automakers are catering to Beijing
[SINGAPORE] Hyundai – the South Korean automaker – will launch a car in Singapore on Thursday (Sep 10) that it does not sell anywhere except for China and Australia.
It does not hawk the Elexio in South Korea, and there are lessons the industry could draw from its absence at home.
The Elexio is built on an electric-vehicle architecture that represents the pride of Hyundai’s engineering. Its Electric-Global Modular Platform underpins a host of award-winning cars, each one named Ioniq.
