What you need to know about Scoot

First, find out why there’s neither “airlines” nor “airways” nor mere “air” in its name.

Scoot, the wholly owned subsidiary of Singapore Airlines that will provide medium and long haul no-frills flights, has landed. Independently operated and managed, it is expected to begin operations in mid-2012 with an initial fleet of four Boeing 777 aircraft.

But why Scoot? “We chose the name ‘Scoot’ for many reasons, not least because it’s different. Rather than the tried and tired “airlines” this, “airways” that or “air” yawn, it’s short, sharp and snappy. It stands out. It’s geographically independent, and can be a verb or a noun. Besides difference, it conveys spontaneity, movement, informality and a touch of quirkiness – all attributes we intend this Company to be known for,” explained Scoot CEO Campbell Wilson.

Starting in mid-2012 with a fleet of four B777-200 aircraft purchased from its parent company, Scoot will offer no-frills service on medium to long haul routes to and from Singapore. Managed and run independently from SIA, Scoot already operates from separate offices.

An announcement by the company said, “Adhering to the low-frills spirit that has proven so popular in short haul arenas in Asia and around the world, Scoot will offer great value airfares up to 40% less than legacy carriers. Guests will be empowered to customize their travel to suit their personal requirements, partaking of only those elements they want and not subsidizing the choices of others. Meals, preferred seats and baggage, amongst many other items, will all be available for selection.”

Scoot will operate from Changi Airport Terminal 2 and will offer two cabins. The airline’s first-year destinations will include Australasia, China and others. Scoot said the specific cities will be progressively announced over the coming months as negotiations with airports and tourism bodies progress.

Flights will open for booking in the early part of 2012.