VETRESKA bags two accolades at SBR Management Excellence Awards 2024

The luxury pet brand, which is trusted by pet owners, has redefined pet care with its innovative range of products and services.

VETRESKA earned recognition at the SBR Management Excellence Awards 2024, winning the Executive of the Year - Retail and Team of the Year - Retail categories. These accolades highlight the strategic leadership of its co-founder and CEO, Donald Kng, and the vision of its management team that has driven growth for the company.

Leading the premium pet product market

Under the direction of Kng, VETRESKA continues to set new benchmarks in the pet product industry, experience remarkable growth and expand its international presence.

By staying attuned to market trends and consumer preferences, Kng recognised an opportunity to target financially independent women who are passionate about their pets and seek products that blend functionality with luxury. 
VETRESKA also expanded its reach beyond Mainland China to markets in Japan, South Korea, United States, South America, Europe, and Oceania, and forged over 10 key collaborations with renowned global brands.

Moreover, VETRESKA’s product range—which includes stylish pet furniture, chic bowls, interactive toys, and elegant accessories—continues to impress with its unique designs and use of high-quality materials. 

VETRESKA has also experienced rapid and consistent growth under Kng’s guidance and expanded rapidly across the globe. Between 2019 and 2023, the company recorded a compound annual growth rate (CAGR) of 35% in Gross Merchandise Value, with sales nearly doubling year-on-year.

Additionally, VETRESKA’s overall revenue grew by 10% to 30%, and its gross profit margin improved by 10% over the past five years. Now, VETRESKA’s products are available in over 20 countries through a network of 40,000+ key retailers, 60+ distributors, and major e-commerce platforms in US and Japan, amongst others.

Driving exceptional growth

The VETRESKA management team—consisting of Kng along with the Chief Strategy Officer (CSO) and Chief Commercial Officer (CCO)—has played a pivotal role in shaping the company's rapid growth. Their shared commitment to innovation delivered significant financial value for stakeholders and fostered a resilient, results-driven culture across the organisation.

With the leadership team, VETRESKA has successfully navigated several challenges in the industry amidst competition and ever-changing consumer demands. The initiatives spearheaded by the management team include targeting a niche market, investing in market research and understanding customer needs. 

VETRESKA also focussed its expansion on high-margin international markets and prioritised the development of a strong distribution network to reach consumers in new regions. The company’s focus on product innovation has been central to its success as well. 

The SBR Management Excellence Awards recognises the most exceptional business leaders, innovators, teams, and initiatives that drive growth and make a positive impact on both the business operations and its workforce in Singapore and beyond.

The awards programme, now in its 10th year, acknowledges positive change and honours those who have successfully propelled their companies to new heights of success whilst fostering a nurturing environment that positively influences their employees.

The SBR Management Excellence Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's employee engagements and management initiatives, please contact Julie Anne Nuñez at [email protected].