Emplifi
Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company, and McDonald’s, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint.
7 generative AI strategies for in-store management without replacing humans
7 generative AI strategies for in-store management without replacing humans
Marketing and e-commerce specialists said generative AI can be used as a chatbot and trainer for store managers, and businesses that do not have the tech will fall behind.
Is lack of brand loyalty good for retailers during mega sales days?
It will develop new audiences and customers.
Brands usage of Instagram rose in Q3 22
Reels performs the best on Instagram.
Chart of the day: Services category grabs most interactions amongst Instagram brands
Home and Living category has the least shares.
How can brick-and-mortar stores be less boring? Here’s what experts say
Physical stores must revamp customers’ experiences by pushing “phygital” strategies.
Chart of the day: E-commerce brands on Facebook gets the most interactions
Retail food is the least popular amongst Singaporean Facebook users.
What social media platform do Singaporeans use the most
This platform saw a 1.18% growth in engagement rate in 2021.
MARKETING BRIEFING: The best social media platforms to invest in 2022
An Emplifi study showed that brand posts on Instagram had 6.1x higher engagement than Facebook.
8 of 10 Singaporeans interact with government through Facebook
Twitter leads in content with 54.47%, but only accounts for 2.15% of interactions.
Social ad spends in SG grew 106% YoY in Q2: Emplifi
Globally, social ad spends also rose 50% YoY.
Check out Singapore brands best-loved emojis
And why brands use them.
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Commentary
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