Jaewha Choi

Jaewha Choi is the Chief Executive Officer of Bunjang, Korea's leading recommerce platform. 

Since joining the company as Chief Marketing Officer in 2020, she has progressed through the role of Chief Operating Officer before being appointed CEO in 2022.

Under her leadership, Bunjang has strengthened trust and safety as a core pillar of its growth, becoming the first second-hand marketplace in Korea to roll out escrow-based safe payments as the default transaction method. 

She has also led the development of Bunjang's proprietary authentication technology, Corelytics, which combines XRF and AI to verify the authenticity of luxury goods with high precision.

Today, she continues to drive Bunjang's vision of making second-hand commerce safer, simpler and more accessible for consumers.