Singapore nears full digital saturation with 96% Internet penetration

Mobile connections exceed population, report says

Singapore remains one of the world’s most connected economies, with internet access reaching 95.8% of the population and social media use at 88.2%, according to the Digital 2025: Singapore report by DataReportal, produced with Meltwater and We Are Social.

The report said Singapore had 5.61 million internet users and 5.16 million active social media accounts as of January 2025. Mobile subscriptions rose 6.3% to 10.5 million, equivalent to 179% of the population, reflecting widespread eSIM use and multiple mobile lines per person.

Median mobile download speed reached 127.75 Mbps, while fixed broadband averaged 324.46 Mbps, the report said. Both figures represent strong YoY gains and place Singapore among the world’s fastest networks. Almost all mobile connections, or 99.3%, were broadband capable.

TikTok was the fastest-growing platform with 3.63 million adult users, or 62% of the 18-plus population. LinkedIn membership increased 14% from a year earlier to 4.8 million, representing 96% of working-age adults, according to the report. Instagram maintained 53.8% reach, while Messenger and Snapchat showed mixed growth.

The report said Singapore’s near-universal digital access means future growth will depend on engagement depth and service innovation rather than new users. It added that the country’s strong infrastructure and high data speeds continue to reinforce its position as a regional hub for fintech, digital trade, and professional connectivity.

Reaching the people who run Asia's businesses is harder than it used to be.

Inboxes are crowded. Attention is short. The executives you most want to reach — the founders, CFOs, and operators who actually move budgets — are the hardest to find through the usual channels. If you're building a company, a category, or a reputation, you already know this.

We've spent twenty years building the room they read. Singapore Business Review is where senior decision makers in Singapore and across Southeast Asia come for business coverage they can't get elsewhere — in print, online, and in person at the summits and roundtables we host across seven markets.

If you have something these readers should know about — a point of view worth publishing, a product worth their attention, an event worth their time — we'd like to hear what you're trying to do.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia