How Singaporeans' consideration of Deliveroo and Gojek services changed following tie-up

The partners began offering discounted rides and food to its users on 1 August.

In August, GoJek and Deliveroo launched cross-platform perks which included $8 worth of Deliveroo vouchers and a complementary pair of 20% off Gojek vouchers every month.

Two weeks before the campaign ends, YouGov found that consumer consideration of Deliveroo is significantly higher amongst Gojek users (8%) than among the general population (5%).

Between late July and mid-October, however, consideration of Deliveroo amongst Gojek users has dipped by two percentage points from 10 to 8%.

In comparison, Gojek Singapore users’ consideration of rival food delivery platforms Foodpanda dropped one percentage point from 13% to 12% but increased for GrabFood by two percentage points from 19% to 21%.

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