Sun Life appoints three executives to lead private wealth business

The leadership changes span Singapore and Bermuda.

Sun Life Private Wealth has appointed three senior executives to lead product strategy and business operations in Singapore and Bermuda as it expands its services for high-net-worth clients.

Liem Phan has been appointed chief product officer, based in Singapore, whilst Alvin Soh has been named chief executive officer of Sun Life Private Wealth Singapore.

Georgina Howes joins as CEO and country manager of Sun Life Private Wealth Bermuda.

The appointments follow the recent launch of Sun Life Private Wealth, an integrated platform for high-net-worth individuals, families and advisers to manage, preserve and transfer wealth across generations.

Liem will oversee product strategy, including design, pricing, lifecycle management, governance and innovation.
He has more than 20 years of international life and health reinsurance experience across Asia and Europe.

Before joining Sun Life, he led Swiss Re’s Southeast Asia and India business. He joined the reinsurer in 2005 and held senior leadership roles in Singapore and Switzerland. He is a Fellow of the Institute of Actuaries.

Soh will lead the Singapore business, overseeing growth, performance and long-term development.

He will also focus on strengthening relationships with distribution partners and coordination across product, underwriting, operations, finance, compliance and risk functions.

He joins from FWD Singapore, where he served as chief distribution and marketing officer, overseeing distribution, product and marketing across its life and general insurance businesses.

He has more than 16 years of leadership experience across Southeast Asia and is a Fellow of the Society of Actuaries and a Chartered Enterprise Risk Analyst.

Howes will oversee the performance of the Bermuda business and strengthen its role within Sun Life Private Wealth’s international platform.

She has more than 25 years of insurance experience, including life and health underwriting, operations and high-net-worth insurance.

Before joining Sun Life, she was head of Bermuda at Transamerica Life (Bermuda), where she established and expanded its high-net-worth operations.

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