STB to launch Orchard Road pop-up booths under rejuvenation push

The initiative is part of broader plans to refresh the shopping precinct and support Singapore’s tourism growth.

The Singapore Tourism Board will launch a tender for ready-to-use pop-up spaces along Orchard Road, as part of broader efforts to rejuvenate the precinct and strengthen Singapore’s tourism offerings.

The tender will cover the design, build, and management of up to three pop-up spaces along the Orchard Road pedestrian mall between Wisma Atria and Ngee Ann City. The booths are expected to run until the end of 2028 and will be rented to local and foreign brands for one to six months each.

STB said the pop-up spaces, together with new precinct markers, creatively designed street benches, and projects supported by the Orchard Road Rejuvenation Initiative, will help enhance Orchard Road’s street-level appeal and inject new concepts and experiences into the precinct.

The first pop-ups are expected to open by the end of 2026. The spaces are intended to provide cost-effective platforms for new-to-market brands, novel concepts, and promising local brands to test the market or build their presence on Orchard Road.

STB also said it will launch a tender in the coming months for 37 Emerald Hill, which will be developed into a mixed-use project comprising distinctive hotel and lifestyle concepts.

Another site in the Tanglin precinct, Seton Close, has been rezoned for hotel use. The site has four heritage bungalows set within 1.9 hectares of land and could support a unique, low-density hospitality concept.

The Orchard Road plans form part of STB’s wider Tourism 2040 strategy, which aims to build future demand, create a more attractive destination, and develop a future-ready tourism sector.

Singapore recorded a record $32.8b in tourism receipts in 2025 and welcomed 16.9 million visitors. For 2026, STB expects $31b to $32.5b in tourism receipts and 17 million to 18 million international visitor arrivals.

STB said visitor arrivals rose 3% YoY in the first quarter, but demand is expected to be muted in the months ahead amid tensions in the Middle East and broader global uncertainty.

The government will also inject $740m into the Tourism Development Fund over the next five years to help tourism businesses capture growth opportunities and navigate near-term challenges.

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