STB renews Ant International partnership as Alipay+ transactions jump 36%

The partnership targets marketing and mobile payment growth.

The Singapore Tourism Board (STB) has renewed its multi-year partnership with Ant International, as Alipay+ transactions in Singapore increased 36% year-on-year (YoY) in 2025.

Under the renewed partnership, both groups will conduct joint marketing initiatives using Alipay+’s platform, according to a press release.

The collaboration will also focus on expanding mobile discovery and payment services for visitors, as well as sharing data insights on traveller behaviour with local businesses.

Singapore was amongst the top five popular global travel destinations on the Alipay+ platform. Transactions by Chinese travellers rose 26% YoY, whilst spending via SGQR nearly tripled compared with the previous year.

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